More than a boutique, it’s a destination.

Welcome to Lucky Poppy. Nestled in the heart of Rehoboth Beach, just steps from the ocean, Lucky Poppy is where history meets effortless elegance, and every visit feels like coming home. We’re curating a collection of clothing, jewelry, and home goods—but above all, we’re creating an experience. It’s a place where neighbors connect, visitors feel at home, and every moment is a little more special. Where effortless style meets the playful spirit that has always defined this storied beach town.

Rehoboth Beach has long been home to those with a love for style and quality—bringing together generations of locals, weekenders, and those who have simply fallen in love with its charm. Our clientele is sophisticated and discerning, seeking out exceptional craftsmanship and thoughtful curation. They love luxury but are drawn to spaces that feel personal, inspiring, and effortless. Stepping into Lucky Poppy is like visiting the home of an old friend—warm, vibrant, and full of wonder. It’s the first place they think of when they need inspiration, whether setting a beautiful table for a summer gathering, finding something perfect for a day on the beach, or dressing up for a night out.

We are proud to feature brands like Trudon, Asha, Temptation Positano, Noble Fibre, and Beauville—ensuring that every piece at Lucky Poppy is as special as the space itself. Lucky Poppy brings a refined yet welcoming elegance to Rehoboth Beach—sophisticated, fun, full of character, and always a delight to discover.

We can’t wait to introduce your brand to our world.